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This web site has the following on the web page, "Lm springs,palm spring vacation,map of palm springs,follies palm springs,the follies palm springs,golf in palm springs,palm springs golf course,resort palm desert,palm desert villas." We noticed that the web site also said " What Sets Us Apart? Trusted Palm Springs vacation home rental Via Palm Springs." It also said " Trusted Palm Springs vacation home VRBO 713263. Joshua Tree National Park Hiking. BNP Paribas Open Indian Wells Tennis. SMALL TIME LUXURY CAR RENTALS. Palm springs california,palm d." The header had palm springs california as the highest ranking optimized keyword. It is followed by palm desert california, car rentals, and rental cars which isn't as ranked as highly as palm springs california. The next words luxurycarrentals.info uses is national rental car. hertz rental car was included and will not be viewed by search engines.